Today I’m writing a more serious post. Make-up is all fun and games, but sometimes it’s actually nice to contribute through make-up to a great cause. I was kindly invited to witness the Mac cheque donation to Designers Against Aids.
As you all might know, Mac has a line called Viva Glam, a line with different colours and finishes of lipsticks. A 100% of the money goes to DAA, which is a wonderful cause if you ask me.
So let me tell you a little bit more about Designers Against Aids. In 2004 the non-prift organistaion ‘Beauty without Irony’ launched DAA. The goal is to raise more AIDS awareness (especially the younger people) via international media using elements from pop culture like music, fashion, design, celebs, etc. AIDS seems to be a bit forgotten these days in the western world, so their cause is to bring it back, so we don’t make the same mistakes again.
I personally feel strong about this, because let’s be honest, a lot of people seem to have a lot of misconceptions about this disease. Don’t be mistaken people, AIDS is still a very dangerous disease and you should be careful about it. I don’t want to scare everyone, but make you cautious about this disease again.
Now back onto the Mac cheque donation. Mac donated 75.000 euro to the DAA! That’s a lot of lipsticks if you ask me, right? This money will be used to support the DAA International HIV/AIDS Awareness Education Centre in Antwerp.
As you can see in the photos, face of DAA Hannelore Knuts and founder of DAA Ninette Murk were happy to receive the cheque from Julie van Ongevalle (general brand manager Benelux) and Elke Willemen (senior make-up artist). They are all rocking the Viva Glam Nicki lipstick btw!
And now a bire more about the DAA pop-up store: you can find this store at the city hall of Antwerp, it’s already open till 16th of June. They sell various things like t-shirts, very cute underwear, cards, buttons, books as you can tell from the pictures. The t-shirts are the result of collaborations with designers such as Véronique Branquinho for Delvaux and Marc Jacobs for Playboy. The underwear is sold to raids funds for Bali Kids, an organisation that cares for orphans or kids that are infected with HIV/AIDS in Bali, Indonesia.
So if you happen to be near the Antwerp city hall, you can just pop in and take a look!